Warning: this article uses terms of art that may not be comprehensible to the lay man. I depart from my policy of explaining everything simply, because I’m using this as a reference for myself, and don’t want to belabour the task with tedious analogies - so I beg the reader’s patience.

Turbo frame can be tricky.

If you’re working on something, it is wise to know whether you are making progress. If not, measurement will allow you to make decisions: (i) to take action, or to (ii) otherwise abandon your venture.

What’s the difference?

The Goal

Principles

Key Principles:

Why do successful companies fail? This is the point of the book.