General Principles

1. Never give away all your keys, for free.
2. If someone has zero incentive to do something - they won’t do it.
3. If a client has an incentive not to pay - they won’t pay.

If they want something, make them do XYZ

Agree upon terms.

If the client reneges on the terms you agree upon, make them do XYZ before you hold to your end of the bargain.

Provide Incentives for Clients to Pay

• If you give away drawings for free, there is little to no incentive for clients to pay. The same goes for source code. Don’t give it all away.
• If you give away markups - there is little incentive for them to pay on time.

The opportunity

• The app’s service is valuable. Really valuable. Explore the opportunity.
• Are you going to make money detailing, or make money from the app? If you cut my legs off here, then you will lose entirely. I want to see how far clients will be willing to go.

• I can see a future where documentation of changes leads up to the government on big infrastructure projects - providing transparency for all stakeholders. The opportunities are endless, particularly if this turns into a payments platform, and/or a secondary platform to ensure that:

• (a) stakeholders are paid on time,

• (b) as a transparency tool: so that we can see, in advance, if someone is stopping payments.

There is a real opportunity here which needs to be explored.

The Core Issue

The work we do is valuable:

• We provide markups - essentially legal documents and provide those documents to clients (FOR FREE, to clients who don’t pay on time),

• We want to capture some of that value via the “upstreaming” service. I want to explore this concept and all the learning opportunities it entails. To that end I want to understand the requirements of clients and meet them (i.e. if they call and ask for the pdfs - then I am in a position to learn from them - I can ask what they want and why, and build it into the app), and

• I want clients to be able to log into the app and give us: (i) purchase orders, and (ii) negative / positive feedback……….. and I see this (not giving direct download links) as a process of getting them onboard onto the app. Clients can approve on the app - they will do this because they are incentivised to get their drawings and approvals quickly.

• Providing viewable links gives Tek1 free advertising and exposure to the big builders.

• It provides free exposure for our staff. I have included their names on the l

Giving away everything for free negates our value entirely, and possibly negates future client benefit too.

The Context

Clients could previously download pdfs directly. For free. I am not giving them the ability to directly download anymore - but they are more than able to VIEW pdfs, and this will not prevent them from approving.

In order to encourage payments that are on time we can do this.

In order to better understand what they are trying to do - we can explore this concept and give them an overall solution. This means we must get into a conversation with them.

The mitigating issue

There was a bug - when I pushed out the app. I have since fixed that bug. This prevented clients from downloading. That has since been fixed.